Kadens

Ambient Sound Generator

/// Home Lending Refresh

Chase had established itself as the biggest home lending servicer. The business owner identified opportunities for additional growth by improving the current experience:

The Process

Problem: How to move the needle and improve the home lending experience while under the constraints of a small budget with requisite tight timeline and limited resources?
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Goal: The primary objective — surfacing home lending product and service benefits to drive conversions for existing and new customers.

Approach: The business had pinpointed areas for improvement. With these requirements the UX lead set out to prioritize content by restructuring the IA. I focused on communicating UI function through key design principles and aesthetics.

Duration:  2 Months
Context:  Web
Role:  UI & Visual Design

03 Measure & Iterate

Shipping the product marks the phase for measuring performance. Through iterative work, opportunities for improving product performance and usability can be identified.

The Design

Challenges: Budget constraints, and other factors influenced how the project needed to be approached — no planned research or testing, unaccounted for activities in the initial scope and an organization with a maturing design culture.

Team: A small design/development unit was assembled to deliver a solution:

  • Design Lead: PM, UX and IA.
  • Lead UI Designer: Interaction and visual design.
  • Engineers: Backend and Frontend

UXD: With only past performance metrics to lean on, the project lead and I brought our collective experience to deliver work that met the business and user needs. Critical to this effort — understanding that the design experience needed to serve the user beyond the screen and continue with customer representatives.

Contribution: While the project lead translated requirements into the IA and managed the stakeholder relationship, I focused on rendering the UI through multiple responsibilities and deliverables:

  • Contributing UI and interaction design with requisite user-centric perspective.
  • Applying aesthetics to effectively communicate function.
  • Rendering high fidelity Photoshop mockups.
  • Executing a design addendum for inclusion within the existing style guide.
  • Socializing design work with engineers and UXD team members.
  • Managing asset hand-off to development.

Iterations:

  • 3 design reviews to get feedback on direction / solution.
  • 2 stakeholder reviews to get buy-in.

Something I’ve learned — starting with the end in mind serves the product vision by acting like a guiding flag for desired outcomes. 

But to get there, an intentional process is required for ideas that can flourish in the market place. The quotes below highlight this notion:

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/// Ambient sound generator

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The Challenge

Problem: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua?
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Goal: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua amet, Consectetur.

Approach: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duration:  X Months
Context:  App
Role:  UI/UX & VxD

03 Measure & Iterate

Shipping the product marks the phase for measuring performance. Through iterative work, opportunities for improving product performance and usability can be identified.

The Project

Constraints / Challenges: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Team: Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut:

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UX: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat:

Contribution: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat:

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  • Ut enim ad minim veniam, quis nostrud exercitation ullamco.
  • Ut enim ad minim veniam, quis nostrud exercitation..
  • Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip.
  • Ut enim ad minim veniam, quis nostrud exercitation ullamco.
  • Ut enim ad minim veniam, quis nostrud .

Iterations:

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Chase had established itself as the biggest home lending servicer. The business owner identified opportunities for additional growth by improving the current experience:

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Project Wireframe

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