CHASE HOME LENDING
Mortgage Rehost and Redesign
Mortgage Rehost and Redesign
Problem: How to move the needle and improve the home lending experience while under the constraints of a small budget with requisite tight timeline and limited resources?
Goal: The primary objective — surfacing home lending product and service benefits to drive conversions for existing and new customers.
Approach: The business had pinpointed areas for improvement. With these requirements the UX lead set out to prioritize content by restructuring the IA. I focused on communicating UI function through key design principles and aesthetics.
Challenges: Budget constraints, and other factors influenced how the project needed to be approached — no planned research or testing, unaccounted for activities in the initial scope and an organization with a maturing design culture.
Team: A small design/development unit was assembled to deliver a solution:
UXD: With only past performance metrics to lean on, the project lead and I brought our collective experience to deliver work that met the business and user needs. Critical to this effort — understanding that the design experience needed to serve the user beyond the screen and continue with customer representatives.
Contribution: While the project lead translated requirements into the IA and managed the stakeholder relationship, I focused on rendering the UI through multiple responsibilities and deliverables:
Iterations:
Something I’ve learned — starting with the end in mind serves the product vision by acting like a guiding flag for desired outcomes.
But to get there, an intentional process is required for ideas that can flourish in the market place. The quotes below highlight this notion:
Problem: How to move the needle and improve the home lending experience while under the constraints of a small budget with the requisite tight timeline and limited resources?
Goal: The primary objective — surfacing home lending product and service benefits to drive conversions for existing and new customers.
Approach: To translate requirements into product value, the UX lead set out to prioritize content by restructuring the IA. As the UI lead, I utilized key usability principles paired with visual and interaction design.
Constraints / Challenges: Budget constraints, and other factors influenced how the project needed to be approached — no planned research or testing, unaccounted for activities in the initial scope and an organization with a maturing design culture.
Team: A small design/development unit was assembled to deliver the solution:
UXD: With only past performance metrics to lean on, the project lead and I brought our collective experience to deliver work that met the business and user needs. Critical to this effort — understanding that the design experience needed to serve the user beyond the screen and continue with a customer representative.
Contribution: While the project lead translated requirements into the IA and managed the stakeholder relationship, I focused on rendering the UI through multiple responsibilities and deliverables:
Iterations:
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Kadens is an app proposal for an ambient sound generator. The intent: prototype key parts of the idea to validate feature desirability and determine marketplace value.
